About Us

The name FirstChoice was chosen because our goal is for us to be your first choice when it comes to survival, tactical, shooting gear, and more.

We design our own products and test them in Northern Michigan under harsh extremes at times and choose only the best materials to go into our gear. 

The FirstChoice company is a small family owned business and we pride ourselves in taking care of you, our customer. I learned a long time ago that it just doesn't pay to not do your best to make our customers happy, whatever it takes!

That's why we have our Unconditional Buy & Try Guarantee on all of our products. That's right, buy it, try it for 30 days and if you're not 100% satisfied and happy with your purchase then we'll take it back and issue you a refund, no hassles, no problems. No original packaging no problem. We even developed a "No Weasel" standard that defines our company culture. We don't pass the buck. We don't make excuses. We own the situation and take care of it.

Thank you for reading about our company. If what you've read here resonates with you I encourage you to join the Survival Club for special announcements, concealed carry talk, and more.

Robert Cochran
Robert Cochran
Small Business Owner